Choosing a PPC Agency which meets your expectations is really a long and often difficult process. Many client’s will go through several agencies before choosing the right a person to meet their business structure.
This does not mean how the past agencies were not good at their work, but indicates that the present marketplace is so bespoke that client’s are demanding more insight that before.
There exists plenty of choice, there ought to be 1000’s of dedicated and integrated PPC agencies who use different tools and methods to achieve their client’s targets. This article aims to provide a few tips about things to look for and things to ask, in early stages from the RFP.
Are you currently restricted to one tracking/bid management tool? – Many PPC agencies, utilise a third party or maybe in-house technology solution which manages your campaign performance, should they be restricted to one solution. Then is the fact that solution suitable for your model??
Can you provide case studies for you clients, performance? – Obviously this info is confidential, but they should certainly provide “ball park” figures and percentages to allow them to prove how successful they can be. You will need to take a look at their performance since dealing with the campaign so ask for a before and after snapshot to get into the impact.
What differentiates you against others? – This is probably the most important question of those all, with a large number of PPC agencies competing to your business, why are they different? Expect some “marketing” fluff in this particular reply, but look in between the lines, an agency ought to be passionate and devoted to the the clientele and offer something unique.
Describe our business, and exactly how it can be currently viewed inside the market – A PPC agency need to know there client’s business and products inside out, they ought to be an extension in the marketing team, ppcmangement should know your small business. This too shows if an agency did their research and it has taken time to understand your expectations.
Exactly how much? – Quite simple really, exactly what is the cost, including tracking fees, setup costs as well as any other “hidden charges”. Get it in writing and make certain that pricing is fully transparent. Once you have this you might be then capable of working out an authentic Return on your investment (ROI).
Include these quick questions inside your brief, and you will definitely should be able to select the best agency. We also recommend you “Google” them and look into how they are perceived available in the market.